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Fitness in your home à la Netflix: On-demand, unlimited subscription classes

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Your New Year’s resolution to exercise more often could be easier — but more expensive — than ever if you latch on to the latest fitness trend.

Streaming services à la Netflix are disrupting the fitness industry, offering on-demand, unlimited exercise classes on a subscription basis, in the comfort of your home.

Pay a $49 Cdn monthly fee to Peloton, the New York City company leading the trend — plus $3,000 for its internet-connected stationary bicycle — and you get to join in a live spinning class, streamed via the bike’s HD screen. The subscription also includes a library of recorded classes, with different instructors and types of music.

But will the expensive devices end up gathering dust in your home, like so many other pieces of fitness equipment, leaving you stuck paying the subscription till your contract expires?  

Not according to fans.

“It’s just awesome,” enthuses Sasha Exeter of Toronto, who bought a Peloton bike in October, as soon as the service launched in Canada. With a new baby at home, she says convenience was top of mind. “I probably wouldn’t get half the workouts I get if I didn’t have that bike sitting in my office in my condo.”

Exeter says she did the math before buying. “Anyone that’s a cycling enthusiast and is used to doing indoor classes understands how pricey it is. I mean, you’re looking at $35 to $50 a class. So if you ride the bike two or three times a week you’re easily getting your money’s worth.”

The Mirror fitness device reverts to a regular mirror when you’re not using it to stream fitness classes. (Mirror)

Investors have Peloton valued at $4 billion, thanks to its fast-growing base of users. The company recently opened retail outlets in Calgary, Edmonton and Toronto. But it’s just one of several companies that have sprung up recently, eager to offer home fitness technology to time-pressed consumers.

A company called Echelon offers a similar service, selling its stationary bicycle for $1,300 Cdn and a monthly subscription for $39. The bike will be available in Canada at Walmart, Best Buy, Costco, Canadian Tire and London Drugs in early 2019, according to a spokesperson, who adds that the company is excited about the Canadian market. “Already Toronto is one of our Top 5 cities for sales and inquiries in North America.”  

Fly Anywhere is yet another example — a spinoff from a popular spinning studio in New York City. Its connected bike costs around $2,100 US. The monthly subscription is also $39, although so far, the company has no plan to come to Canada.

Then there’s Mirror, a company offering a variety of at-home exercise classes. Described as a “smart mirror,” the connected device hangs on the wall and shows you more than your own reflection. On screen, an instructor leads you through exercises such as boxing, yoga and strength training. Price tag? $1,495 US plus $39 per month for the subscription.  

No more slogging to the gym

“Fitness traditionally has been a destination activity,” says Tim Shanahan of Peloton. “You packed up your stuff, you went to the gym, you worked out, and then you took a shower and went off to work. It’s hard to do that. The realities of life are such that there are obstacles all the time that get in the way.”

Shanahan says the company chose Canada for its first international expansion after seeing the results of an independent survey it commissioned here. Researchers found that 77 per cent of the participants wanted to work out at home, and over 85 per cent said they wanted to do it on their own schedule.

Peloton’s chief financial officer Tim Shanahan points out the features of the bike’s HD screen. (Oliver Walters/CBC)

“That is exactly the pain we are solving for folks,” says Shanahan. “So it was natural for us to come here.”  

Just another fad?

But critics say these new devices are destined to go the route of so many fitness gadgets before them. Treadmills and exercycles, Bowflexes and stair climbers — it’s impossible to say how many expensive pieces of equipment sit idle in basements or back rooms across the nation, used most often to hang laundry to dry.

“Typically consumers will get bored doing that one thing,” says Mo Hagen, vice-president of program innovation for GoodLife Fitness. “They’ll seek out that live experience whether it’s group fitness or personal training, or just working out in a club where they have so many choices.”

Mo Hagen of GoodLife says the fitness chain is offering virtual, at-home classes to members. She believes the new subscription services may not give consumers enough variety to keep them interested. (Keith Whelan/CBC)

Hagen, who is also a senior executive with Canfitpro, the largest organization to certify fitness instructors in Canada, believes the new streaming fitness companies are “fantastic,” but only when used to complement other activities, ideally done with other people.

“The piece of equipment won’t say, ‘Come work out with me today,'” she insists. “It won’t welcome you and or remind you come.”

An American Facebook group dedicated to buying and selling used Peloton bicycles has over 20,000 members, most of whom are trying to sell their bikes.

Social side of fitness

GoodLife is also tapping into the at-home trend, offering virtual classes to members, but Hagen points to research that shows exercising with a group — in person — boosts endorphin levels higher than exercising on your own.

A phenomenon called rower’s high was documented in 2009 through research with the University of Oxford rowing team. The study’s authors report that “this heightened effect from synchronized activity may explain the sense of euphoria experienced during other social activities, such as laughter, music-making and dancing.”

Research has proven that exercising with a group of people gives participants an extra jolt of energy. (Keith Whelan/CBC)

But Peloton user Exeter believes she’s still getting the benefit of exercising with a group, even if it’s only with a virtual community.

“There are cyclists all over the U.S., so while I’m riding, the technology shows me everyone that’s doing the class with me. People high-five you, people message you, it’s a community. We all root for each other and cheer each other on.”

Neither Peloton nor Echelon is sharing the number of subscribers they have in Canada, but if demand for high-tech fitness ramps up the way they hope, their competitors may also consider a northern invasion.

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Post-vaccine surge? Michigan’s spring coronavirus case spike close to previous year’s autumn high

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(Natural News) The spike in new Wuhan coronavirus infections recorded in Michigan over the spring is similar to a spike seen during the 2020 fall season. According to a Wall Street Journal analysis, the state’s daily coronavirus case count averaged more than 7,000 for almost two weeks – before taking a slight dip to 6,891 on April 20. This echoed similar figures back in November and December 2020, which saw sharp rises in infections for those two months before plunging.

Back in autumn of last year, Michigan averaged more than 7,000 cases per day for a span of 10 days. New infections dropped slightly, then briefly spiked as the December holidays approached. It then fell to the low 1,000s for the succeeding two months – until ascending again in March.

According to University of Michigan internal medicine professor Dr. Vikas Parekh, the sudden increase in new infections could be attributed to several factors. Among the factors he cited was re-openings, which increased people’s interactions and mobility. Parekh said the loosened restrictions contributed to the spread of the highly contagious U.K. B117 variant.

“As the B117 variant spreads nationally, we will likely see other stats [with] their own surges – although I hope none are as bad as Michigan,” the professor remarked. He continued: “The milestone just tells us we are not yet in the clear, especially as we still have large portions of our population who are not vaccinated yet.”

Parekh also expressed optimism over the lower daily caseloads the Great Lakes State reported. He said he believes both cases and hospitalizations have plateaued and will likely decline soon. The professor commented: “[COVID-19] positivity has been declining now for one week, which is usually a leading indicator of case decline.”

Meanwhile, the state cited younger populations and youth sports, such as basketball, wrestling and hockey, to increase new COVID-19 infections. Because of this, Gov. Gretchen Whitmer called to suspend youth sports and indoor dining in the state. She also exhorted high schools to conduct remote class sessions for two weeks to curb the spread of the pathogen.

Michigan still experienced the spike in cases despite having one of the highest vaccination rates in the country

During the opening stages of the U.S.’s immunization drive against COVID-19, Michigan boasted of having one of the highest vaccination rates nationwide. A report by Bridge Michigan even noted the initial “frenzy for vaccines” that “far exceeded the state’s limited supply.” But things have appeared to turn around for Michigan, as it now struggles to reach the 70 percent vaccination rate needed for herd immunity.

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Scottish mom’s legs turn into a pair of “giant blisters” after first dose of AstraZeneca’s coronavirus vaccine

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(Natural News) Sarah Beuckmann of Glasgow, Scotland, felt a tingling sensation in her legs and noticed a rash flaring up around her ankles a week after getting her first dose of AstraZeneca’s coronavirus (COVID-19) vaccine on March 18.

She also had flu-like symptoms right after the vaccination.

Beuckmann called her doctor to arrange an appointment the morning she noticed the rash, but by the afternoon her skin was already breaking out into blood-filled blisters. Blisters also appeared on her legs, hands, face, arms and bottom.

“I ended up asking my husband to take me to A&E,” said Beuckmann, referring to “accident and emergency,” the equivalent of an emergency room (ER). “When I got there, my heart rate was sitting at 160bpm, which they were very concerned about. I got put on an ECG machine.”

Doctors determine AstraZeneca’s COVID-19 vaccine triggers the rash

Medics carried out tests for HIV, herpes and other skin conditions to work out what triggered the rash, but all results came back negative. Doctors finally determined that the vaccine caused her rare reaction after carrying out two biopsies.

“Once they found that it was a reaction to the vaccine, they put me on steroids and that really seems to be helping my progress,” said Beuckmann. She had been advised by her doctor not to get the second dose of AstraZeneca’s COVID-19 vaccine because of her reaction.

Beuckmann spent 16 days at Queen Elizabeth University Hospital. She was discharged to recover at home. The 34-year-old mother of one is currently wheelchair-bound due to the bandages on her legs and blisters on the soles of her feet. She may need physiotherapy to help strengthen her leg muscles.

“They are starting to heal and they’re looking a lot better than they were but as the blisters started to get worse, they all sort of merged together,” she said. “I didn’t know what was going on.”

With the blisters merging, her legs have looked like a pair of “giant blisters.” Beuckmann admitted that at one point she feared her legs might have to be amputated.

Dermatologist agrees COVID-19 vaccine causes the blisters

Dr. Emma Wedgeworth, a consultant dermatologist and spokeswoman at the British Skin Foundation, agreed that Beuckmann had likely suffered a reaction to the vaccine.

“Vaccines are designed to activate the immune system. Occasionally people will have quite dramatic activation of their immune systems which, as happened in this case, can manifest in their skin” Wedgeworth told MailOnline. “This poor lady had a very severe reaction, which thankfully is extremely rare.”

It is not clear why Beuckmann, who works in retail, was invited for a vaccine. Scotland’s vaccine rollout was focused on people over the age of 50 when she got vaccinated, although vaccines are available to those who are considered at risk from the virus, or live with someone considered vulnerable.

At least 20 million Briton have had AstraZeneca’s COVID-19 vaccine, which drug regulators say causes a rash in one percent of cases. They say rashes caused by the jab tend to go away within a week.

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Trojan labs? Chinese biotech company offers to build COVID testing labs in six states

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In 2012, BGI acquired Complete Genomics, a DNA sequencing company and equipment maker. The funds for the $117.6 million purchase were raised from Chinese venture capitals. The company has expanded its footprint globally. According to its website, BGI conducts business in more than 100 countries and areas and has 11 offices and labs in the U.S.

People are concerned about China’s access to American DNA data

Some said that with Complete Genomics providing an American base, BGI would have access to more DNA samples from Americans, helping it compile a huge database of genetic information. Some also worried about the protection of the genetic information’s privacy.

According to a 2019 report from the U.S.–China Economic and Security Review Commission (USCC), BGI “has formed numerous partnerships with U.S. healthcare providers and research organizations to provide large-scale genetic sequencing to support medical research efforts,”

There are three main reasons why many people in the biotech community and government have expressed concerns about China’s access to American DNA data.

In the “60 Minutes” interview, Evanina discussed the very likely scenario in which Chinese companies would be able to micro-target American individuals and offer customized preventative solutions based on their DNA.

Evanina asked: “Do we want to have another nation systematically eliminate our healthcare services? Are we okay with that as a nation?”

The second concern is that China may use DNA to track and attack American individuals. As the USCC report states: “China could target vulnerabilities in specific individuals brought to light by genomic data or health records. Individuals targeted in such attacks would likely be strategically identified persons, such as diplomats, politicians, high-ranking federal officials or military leadership.”

The third concern is that China may devise bioweapons to target non-Asians. Steven Mosher, president of the Population Research Institute, discussed it in his article “What Will China Do With Your DNA?” published by The Epoch Times in March 2019.

He wrote: “We know that the Asian genome is genetically distinct from the Caucasian and African in many ways. … Would it be possible to bioengineer a very virulent version of, say, smallpox, that was easily transmitted, fatal to other races, but to which the Chinese enjoyed a natural immunity? … Given our present ability to manipulate genomes, if such a bio-weapon can be imagined, it can probably – given enough time and resources – be realized.”

An article from Technocracy said: “China’s aggressive collection of American DNA should be doubly alarming because it can only spell one ultimate outcome: biowarfare. That is, genetically engineering viruses or other diseases that will be selectively harmful to U.S. populations.”

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