Connect with us

Technology

‘Clean label’ joins ‘all natural’ and ‘artisanal’ as the next big food marketing claim

Published

on

[ad_1]

Terms like “all natural” or “artisanal” are often used on food packages but can be confusing for consumers. Now, new phrases like “clean” or “clean label” are trending in food marketing, but what it means isn’t so clean cut.

The tagline on ads for coffee chain Second Cup says their products are “Now Clean” and “Always Delicious.”

“Clean” isn’t the most descriptive adjective, but Second Cup isn’t the only company using it to describe their food products.

Hundreds of so-called “clean label” products are cropping up in Europe and North America. There are even organizations who say they’ll test and certify food products and offer a “clean label” seal of approval.

Differing definitions for ‘clean label’

Denver-based Clean Label Project uses data and science to test products for 130 harmful environmental and industrial contaminants and toxins.

Jaclyn Bowen is the executive director of Clean Label Project, a nonprofit focused on health and transparency in consumer product labeling. (Clean Label Project)

“What we spend most of our time looking at are things like industrial and environmental contaminants and toxins,” said Jaclyn Bowen, executive director of Clean Label Project. “These would be things like heavy metals, pesticides, BPA, BPS, acrylamide, melamine and its analogs. Stuff that has no place in consumer products.”

But that isn’t a universal description, which is part of the problem with the “clean label” description of food products. It’s a nebulous term that can be stretched to mean any number of things.

At Second Cup in Canada, which has no affiliation with Clean Label Project, the definition is different.

“There are varying meanings from the U.S. to Canada,” said Chris Sonnen, vice president of coffee experience at Second Cup. “How we define it is: drinks with no artificial flavours, no artificial colours, no preservatives and no high-fructose corn syrup being used.”

Oversight needed to regulate the use of terms

As the word “clean” takes hold in mainstream marketing, it’s going to have as many meanings as there are products and claims.

Chris Sonnen is vice president of coffee experience at Second Cup managing all things coffee including, most importantly, coffee quality. (Second Cup Coffee Co.)

“I think that does exist in the marketplace, that people hijack or take control of definitions,” said Sonnen. “But ultimately what can happen is that, as definitions become adopted by consumers, they end up getting regulated.”

Bowen also hopes the term will eventually earn credibility from regulators who can provide a universal definition in the same way the word “organic” has.

Still, she believes “clean labels” ought to reflect the diverse demands of consumers.

“Ultimately, the definition of ‘clean label’ is in the eyes of the beholder and what consumers value when it comes to their own dietary values,” said Bowen.

But without some oversight, “clean labels” that claim various things from one brand to another may end up meaning so many things that they lose any credibility.

Ultimately, it could put “clean label” alongside that ubiquitous claim of “all natural,” which often elicits a shrug from consumers.

[ad_2]

Source link

قالب وردپرس

Technology

The ‘Maple Majestic’ wants to be Canada’s homegrown Tesla

Published

on

By

Look out Tesla, Canada has a homegrown electric sedan on the way. Well, that’s if AK International Motor Corporation can drum up enough investment to make its EV a reality. Dubbed the “Maple Majestic,” the vehicle is a battery-electric designed to “excel in extreme climate performance without adversely affecting the climate, as befits a vehicle from Canada,” according to its website.

What’s in a name? — The company says the maple leaf is a “symbol of Canada’s warmth and friendliness towards all cultures,” while “majestic” refers to the country’s “status as a Constitutional Monarchy.”

That patriotism carries over into Maple Majestic’s parent company’s lofty goals. AK Motor founder Arkadiusz Kaminski says he wants the company, which he founded in 2012, to become “Canada’s first multi-brand automotive OEM,” and that the “Maple Majestic is intended to be Canada’s flagship brand of automobiles on the world stage.”

Partnerships are key — “We acknowledge that the best chance for the Maple Majestic brand to succeed, lies in continuing to build the relationship with Canada’s parts suppliers and technological innovators, whether they be academic institutions, corporations, or individual inventors,” the company explains. “We are currently seeking partners in automotive engineering, parts manufacturing, automotive assembly, electric propulsion technology, battery technology, autonomous technology, and hybrid power generation technology.”

In other words, don’t expect to be able to buy a Maple Majestic any time soon… and don’t expect to pour over 0-60 mph times, power output, range, or other key stats, because those don’t currently exist. For now, all we have are pictures and a short video clip. But at least those are arresting.

Continue Reading

Technology

PE-backed Quorum Software to merge with Canadian energy tech firm

Published

on

By

Houston-based energy technology company Quorum Software will merge with a Canadian tech firm to bolster its presence in oil and gas services.

Quorum announced Feb. 15 it plans to merge with Calgary, Alberta-based Aucerna, a global provider of planning, execution and reserves software for the energy sector. The combined firm will operate under the Quorum Software brand.

Gene Austin, CEO of Quorum Software, will continue in his capacity as chief executive of the combined firm. Austin, former CEO of Austin-based marketing tech firm Bazaarvoice Inc., became CEO of Quorum in December 2018.

Aucerna co-founder and CEO Wayne Sim will be appointed to the Quorum Software board of directors. Both companies are backed by San Francisco- and Chicago-based private equity firm Thoma Bravo.

“Over the last 20 years, Quorum has become the leading innovator of software deployed by North American energy companies,” said Austin. “Today, Quorum is expanding the scope of our technology and expertise to all energy-producing regions of the globe. Customers everywhere will have access to a cloud technology ecosystem that connects decision-ready data from operations to the boardroom.”

In addition to the merger announcement, Quorum Software announced it had entered into an agreement with Finnish IT firm TietoEvry to purchase TietoEvry’s entire oil and gas business. The agreement, which includes hydrocarbon management, personnel and material logistics software and related services, is valued at 155 million euros, or $188 million, according to a statement from TietoEvry.

“Our three organizations complement each other — from the software that our great people design to the energy markets where we operate,” said Sim. “Our new company will be able to deliver value to our stakeholders, while accelerating the growth of our combined business and the energy industry’s software transformation.”

The combined company will serve over 1,800 energy companies in 55 countries, according to the announcement. With its headquarters in Houston, Quorum will continue to have a significant presence in Calgary and in Norway, the headquarters for TietoEvry’s oil and gas software business. Quorum will have other offices throughout North America, Latin America, Europe, Asia and the Middle East.

As of Sept. 30, 2020, private equity firm Thoma Bravo had more than $73 billion in assets under management. In late December 2020, Thoma Bravo agreed to acquire Richardson, Texas-based tech firm RealPage in a roughly $10 billion acquisition.

Continue Reading

Technology

Piece of Kitchener technology lands on Mars on Perseverance rover

Published

on

By

KITCHENER — A piece of Kitchener technology has landed on Mars, thanks to NASA’s Perseverance rover.

The rover settled on the planet’s surface on Thursday afternoon. It’s been travelling through space since it was launched from Cape Canaveral, Fla. in July.

“The whole idea of being on a device that we’re sending to another plant with the express mission of looking for traces of past life, it’s pretty mind boggling actually,” said Rafal Pawluczyk, chief technical officer for FiberTech Optica.

The Kitchener-based company made fibre optic cables for the rover’s SuperCam that will examine samples with a camera, laser and spectrometers.

“The cables that we built take the light from that multiplexer and deliver it to each spectrograph,” Pawluczyk said.

The cables connect a device on the rover to the SuperCam, which will be used to examine rock and soil samples, to spectrometers. They’ll relay information from one device to another.

The project started four years ago with a connection to Los Alamos National Lab, where the instruments connected to the cables were developed.

“We could actually demonstrate we can design something that will meet their really hard engineering requirements,” Pawluczyk said.

The Jezero Crater is where the Perseverance rover, with FiberTech Optica’s technology onboard, landed Thursday. Scientists believe it was once flooded with water and is the best bet for finding any evidence of life. FiberTech’s cables will help that in that search.

Ioannis Haranas, an astrophysicist and professor at Wilfrid Laurier University, said the rover isn’t looking for “green men.”

“They’re looking for microbial, single-cell life, any type of fossils and stuff like that,” Haranas said. “That’s why they chose a special landing site. This could be very fertile land for that.”

“It’s very ambitious,” said Ralf Gellert, a physics professor at the University of Guelph.

Gellert helped with previous rover missions and said it’s the first time a Mars rover has landed without a piece of Guelph technology on it. While he’s not part of Perseverance’s mission, he said the possibilities are exciting.

“Every new landing site is a new piece of the puzzle that you can put together with the new results that we have from the other landing sites,” he said.

“It’s scientifically very interesting because, even though we don’t have an instrument on that rover, we can compare what the new rover Perseverance finds at this new landing site,” he said.

Now that Perseverance has landed on Mars, FiberTech is looking ahead to its next possible mission into space.

Continue Reading

Chat

Trending