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China’s 7 top travel influencers with an instinct for #wanderlust trends | Style Magazine




This article was originally written by Ruonan Zheng and was published on Jing Daily

Cashing in on outbound Chinese travellers is challenging these days. A joint report from Ctrip and the China Tourism Academy shows that even though the appetite for outbound travel remains strong, average dollar spending in the market declined by 14.2 per cent last year from 2016. Therefore, it’s vital for brands, OTAs (online travel agencies), and other cultural institutions to understand who influences the market that they increasingly rely on, and to keep Chinese outbound travellers spending.

Standing apart from most travel influencers is a small group of KOLs (key opinion leaders) who insist on travelling in style. They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Thankfully for brands, Jing Daily has waded through a virtual sea of Chinese travel influencers and identified seven of the most important Chinese travel bloggers – those with an instinct for what’s fashionable – that you need to know about (based on social media numbers, the calibre of brands, and aesthetics, among other qualities).

6 top Chinese female Instagram influencers you should follow

1. Molly 猫力 

Weibo @猫力molly: 4.7M

WeChat @maolispace: 26,800

Meipai @猫molly: 418,000

Instagram @maolimaoli: 781,000

Yizhibo @猫力molly: 4.8 million

 Molly is the poster child for FIT (free independent traveller) types among the younger generation, and she’s the fashionista who’s also worn the travel blogger hat the longest (since 2012). She gained fame for her 2013 book about the behind-the-scenes excitement and drama of her and her boyfriend’s travel experiences. Molly’s earnest depiction of free spirits travelling abroad was a hit, but some readers criticised the book’s lack of depth and informational tips.

But those questions haven’t stopped Molly from commercialising her fame. She’s worked with the jewellery maker Tiffany to promote a city-themed accessory and recently went on a Canadian cruise trip to learn about the source for one of La Mer’s facial products. She’s also appeared in promotional videos for T Galleria by DFS while espousing the virtues of her trip to Auckland, New Zealand.

2. Chen Jinghua北京小风子 

Weibo @子: 2 million

WeChat @jinghuacd: 23,900

Little Red Book: 923,800

The 25-year-old Chen Jinghua, nicknamed 北京小风子, once confessed on her blog that she saw sharing her travel experiences as an escape from her heavy undergraduate workload at Columbia University, yet only a few years later, she found herself topping Forbes’ 2018 30 Under 30 Travel list as the founder and CEO of her company Jinghua Chuangdang. Her down-to-earth, hardworking persona has garnered her a solid fan base, and she’s gone on to work with TUMI and Sony while also designing and co-branding a necklace with Chow Tai Fook Jewelry.

Meet Mr Bags, the Chinese digital influencer who’s changing the way women shop

3. Xiaoxiao Sha 小小莎老师 

Weibo @小小莎老师: 1.6 million

Yizhibo: 1.7 million

Before quitting her full-time job to become a travel blogger, Xiao Xiaosha made a living by teaching Chinese to foreigners. Xiao smartly gathered first-hand feedback from her Chinese fans (a group that shares her passion for travel) and is now considered an expert on that demographic and their travel needs. Estée Lauder’s travel team invited her to New York to speak about Chinese travel behaviour. She’s also become active in the travel retail industry, having recently appeared at an Estée Lauder pop-up event at Shanghai’s Pudong Airport while also promoting travel packages for La Mer and SK-II.

4. Ma Liang 安东尼 

Weibo @安东尼: 3.2 million

WeChat: 30,500

 Just like Molly, Ma Liang (AKA Anthony) is a household name among Chinese millennials for his best-selling book that was later adapted into the blockbuster film, A Journey Through Time With Anthony. The story, which poetically depicts his life in Dalian, and his journey to Melbourne, Australia, during his early 20s, resonated with readers and many continue to follow his journeys abroad via social media. Tommy Hilfiger recently selected Ma as one of its Tommy Hilfiger Icons – alongside supermodels Winnie Harlow and Hailey Baldwin – and he walked Hilfiger’s runway shows in Shanghai.

Who are China’s top influencers by commercial value?

5. Phoney Chan 

Weibo @PhoneyChina: 808,600

WeChat @heyphoney: 2,500

Instagram @phoneychan: 13,000

Phoney Chan is a refreshing sight to travel bloggers, thanks to her natural approach and tasteful fashion pictures. After graduating from the Beijing Institute of Fashion Technology, she quickly built her own brand (PHO Studio) after having promoted Chinese fashion label like Uma Wang and Dongliang. You can follow her on Instagram, where she’s often posting pictures at local museums in budget-friendly destinations like Iceland, Japan and Hong Kong.

6. 桃巫奇edie 

Weibo @桃巫奇edie: 1.2 million

Yizhibo @桃巫奇edie: 1.2 million

Tao Liqi displays the spirit of rebellion through her love of underground culture and fashion. As the former editor of the magazine MILK and the fashion platform YOHO!, Tao went on to become a professional fashion stylist in her own right and won a spot on the Chinese reality TV show Go! Wardrobe. She’s also started her own brand (Triple T) and has promoted the jewellery brand APM Monaco, DFS, and Estée Lauder.

Becky Li: China’s digital influencer who sold 100 cars in five minutes

7. Gong Linxuan 龚林轩 

Weibo @龚林轩: 275,000

Even though Gong Linxuan’s social media numbers are not as high as the others on this list, the author follows fashion trends more than most. He’s a part-time fashion commentator on Weibo who frequently talks about recent runway pieces and fashion campaigns. He’s also been tapped to create regular promotional posts by fashion houses like Yves Saint Laurent, Prada and Louis Vuitton for his like-minded fans.

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Travel & Escape

Why your hotel mattress feels like heaven (and how to bring that feeling home)




(NC) Choosing the right mattress is a long-term investment in your health and well-being. To make a good choice for your home, take a cue from luxury hotel-room beds, which are designed to support the sound sleep of tens of thousands of guests, 365 nights a year.

“When we’re shopping for a mattress, we do lab testing, identify the best materials, bring in multiple mattress samples and have our associates test them,” explains David Rizzo, who works for Marriott International. “We ask for ratings on comfort level, firmness, body support and movement disruption. It takes 12 to 18 months just to research and select materials.”

Here, he shares his tips to pick the perfect mattress for your best sleep:

Understand your needs. People have different food and exercise preferences, as well as different sleep cycles. So, it’s no surprise that everyone has unique mattress preferences. Not sure whether a firm or a soft mattress is better? Rizzo says the best gauge is to ask yourself, “Do I wake up with aches and pains?” If the answer is no, you’re golden.

Foam versus spring. All mattresses have a core that is made up foam or innersprings or a combination of the two. Today’s foam-core mattresses contain memory foam — a material engineered by NASA to keep astronauts comfortable in their seats. It’s special because it retains or “remembers” its shape, yielding to pressure from the sleeper’s body, then bouncing back once the pressure is removed.

An innerspring mattress has an encased array of springs with individual coils that are connected by a single helical wire. This wire creates continuous movement across the coil that minimizes disruption if the mattress is disturbed, such as by a restless sleeper. According to Rizzo, the innerspring is “bouncier.”

Temperature preference. Consider how warm or cool you like to sleep, and factor in the construction of the mattress to find one with a temperature that suits you. The air space engineered into an innerspring mattress promotes ventilation, which some people find keeps them pleasantly cool. To accomplish the same purpose with a foam mattress (or the foam layer of an innerspring) it may be infused with metal, usually silver or copper, to help dissipate heat and humidity.

Need to test out the right mattress for your needs? Find the right fit during your next trip by booking your stay at

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Travel & Escape

How to make the most of summer travel




(NC) One of the best parts of our short Canadian summers is the opportunity to enjoy them a little bit extra on long weekends. If you need ideas, check out these creative things to do whether you decide to stay in town or go away.

Do a dinner crawl. Pub crawls are fun for couples, friends and also families with older kids. For an exciting twist that stretches your dollars and lets you taste food from several spots before you get too full, try a dinner crawl. Eat apps at one restaurant, mains at another and dessert at another.

Go on a mini getaway. You don’t need to go very far to enjoy a vacation – exploring a Canadian city over a summer weekend is great way to treat yourself to a holiday. Whether it’s checking out the museums in Toronto or the parks in Vancouver, there’s something for everyone. For upgraded benefits, special experiences and the best rates guaranteed, join Marriott Bonvoy and book direct on

Host a potluck. Perfect whether you’re staying at home or going to your cottage, gather friends and family together for some food and fun. A potluck is an easy and affordable way to host a big get-together and lets everyone try something new and swap recipes. Make the festivities extra special with a fireworks potluck, too – ask everyone to bring some fireworks or sparklers and put on a light show. Just be sure to follow local regulations for consumer fireworks.

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Travel & Escape

Lottoland: Here’s why Canadians love it!




Lotteries have been in existence for many centuries now and it’s an open secret that most people enjoy playing a good lottery.

Asides from gauging your own luck, the thrill of playing, the anticipation of the results and the big wins every now and then is something most people look forward to. Since 1982, the lottery has been in Canada, but now there is a way to play both the Lotto and other international lotteries from Canada, all from the comfort of your home.

With Lottoland, all you need to do is register and get access to numerous international lotteries right from their website. The easy-to-use interface has all the information you need, and great amount of care has been taken to ensure that the online experience is similar—and even better—than if players were to visit each location personally.

The Powerball and Mega Millions lotteries are hitting record highs with their prize money, in what the organizers claim to be the largest jackpot in the history of the world. However, the U.S. has gambling laws that are state controlled and buying your ticket through an online broker can be considered gambling.

“No one except the lottery or their licensed retailers can sell a lottery ticket. No one. Not even us. No one. No, not even that website. Or that one,” Powerball’s website says.

Therefore, to stand a chance to win the $1.5 billion-dollar lottery jackpot it means you have to purchase your lottery tickets directly from a licensed retailer such as Lottoland.

Since 2013, Lottoland has been operating in Canada, rapidly growing in popularity amongst Canadians. Due to its easy of use and instant access to lotteries that were previously considered inaccessible—as Canadians had to travel all the way to the U.S. to purchase tickets in the past—Lottoland has attracted lots of visitors.

Currently, there about 8-million players on Lottoland, a figure that points to the reliability of the website.

One of the core values of Lottoland is transparency and that’s why a quick search on the website would show you a list of all of their winners. Recently, a Lottoland customer was awarded a world-record fee of $137 million CND.

Also, due to the incredibly slim chances of winning the grand prize not everyone would take home mega-dollar winnings, but there are substantial winnings every day.

Securing your information online is usually one important factor when registering on any platform and as the site explains, “Lottoland works very hard to verify your information.”

The site has a multi-verification process that will ensure that you confirm your identity and age before giving you a pay-out. However, in the rare case that a player has immediate luck and wins a lottery before completing the verification process, Lottoland will hold on to the winnings until they complete your verification.

While this might seem like a tedious process, it is very important as these safety features would ensure that your information wasn’t stolen and ultimately your winning routed to another account.

Lottoland is licensed with the National Supervisory Bodies For Lotteries in several countries such as the United Kingdom, Italy, Sweden, Ireland and Australia—where it is called a wagering license. Typically, most gaming companies don’t establish insurance companies as it entails that their activities have to be transparent and the must be highly reputable in the industry.

Nonetheless, Lottoland has no issues meeting up to these standards as they have established themselves as the only gaming sector company who has its own insurance company—an added advantage for new and existing users.

Lotteries aren’t the only games Canadians enjoy playing and Lottoland recognizes this by providing players with other types of gaming. As an industry leader, video designers of online games often make them their first choice when it comes to publishing their works.

Online games such as slots, blackjack, video poker, baccarat, keno, scratchoffs, roulette and many others are always on offer at the Lottoland Casino. There’s also the option of playing with a live dealer and a total of over 100 games.

Lottoland has received numerous rave reviews from its growing list of satisfied customer and their responsive customer service agents are always available to answer any questions users may have, along with solving challenges they may have encountered.

More and more Canadians are trooping to Lottoland in droves due to the unique experience of going to a casino without having to leave the comfort of their homes.

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